Social marketing: (Record no. 4733)

MARC details
000 -LEADER
fixed length control field 00672nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107122801.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150601b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110200
040 ## - CATALOGING SOURCE
Transcribing agency IIITMK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 LEE/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy R.
9 (RLIN) 7047
245 ## - TITLE STATEMENT
Title Social marketing:
Remainder of title Influencing behaviors for good
250 ## - EDITION STATEMENT
Edition statement Fourth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi,
Name of publisher, distributor, etc. Sage Publication India,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xi, 502p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TELEMARKETING
9 (RLIN) 7048
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOCIAL MARKETING
9 (RLIN) 7049
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOCIAL MEDIA NETWORKING
9 (RLIN) 7050
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SOCIAL NETWORKS
9 (RLIN) 7051
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 7052
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     E-Business/ E-Commerce/ E-Enterprise Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 01/06/2015 413.00   658.872 LEE/S 4153 03/12/2020 01/06/2015 Books