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Social marketing: Influencing behaviors for good

Lee, Nancy R.

Social marketing: Influencing behaviors for good - Fourth Edition - New Delhi, Sage Publication India, 2011 - xi, 502p.

ISBN: 9788132110200

Subjects--Topical Terms:
TELEMARKETING
SOCIAL MARKETING
SOCIAL MEDIA NETWORKING
SOCIAL NETWORKS

Dewey Class. No.: 658.872 LEE/S

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