000 00622nam a22002177a 4500
003 OSt
005 20220107122720.0
008 130819b xxu||||| |||| 00| 0 eng d
020 _a9780762311590
040 _cIIITM-K
082 _a658.575 WOO/M
245 _aManaging product innovation
_cedited by Arch G Woodside
260 _aUK,
_bElsevier,
_c2005.
300 _axiii, 780p.
440 _aAdvances in business marketing & publishing
_v13
_91816
650 _aMANAGEMENT
_91817
650 _aPERSONNEL MANAGEMENT
_91818
650 _aPRODUCT INNOVATION
_91819
700 _aWoodside, Arch G
_91820
942 _2ddc
_cBK
999 _c3234
_d3234