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1.
Direct, digital & data-driven marketing by
Edition: Fifth.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, sage, 2020
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.872 SPI/D.

2.
The platform delusion: Who wins and who loses in the age of tech titans by Jonathan A Knee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Portfolio / Penguin, 2021
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658 KNE/P.

3.
The platform delusion: who wins and who loses in the age of tech titans by Jonathan A. Knee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Portfolio / Penguin, 2021
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658 KNE/P.

4.
Moral Reasoning at Work Rethinking Ethics in Organizations by
Material type: Text Text
Online resources:
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1).

5.
Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Daniel Rowles. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain, Kogan Page Limited, 2017
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.9658 ROW/M.

6.
Social media maketing by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Sage Publication Ltd., 2021
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.272 TUT/S.

7.
Digital marketing : a practical approach by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Routledge, 2018
Availability: Not available: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre: Checked out (1).

8.
Digital marketing excellence : planning, optimizing and integrating online marketing by
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, Routledge, 2023
Availability: Items available for loan: Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre (1)Call number: 658.872 CHA/D.

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