TY  - BOOK
AU  - Mogaji, Emmanuel
TI  - Brand Management: An introduction through storytelling
SN  - 9783030661182
U1  - 658.827 MOG/B 
PY  - 2021///
CY  - Switzerland
PB  - Palgave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products.
KW  - Storytelling
ER  -