Mogaji, Emmanuel <br/><br/>
Brand Management: An introduction through storytelling 
by Emmanuel Mogaji 
 - Switzerland,  Palgave Macmillan,  2021. 
 - xv, 266 p. 
<br/><br/><label>ISBN: </label>9783030661182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products. <br/>Storytelling.
<br/><br/><label>Dewey Class. No.: </label>658.827 MOG/B