TY  - BOOK
AU  - Ries, Eric
TI  - The lean startup : How today's entrepreneurs use continuous innovation to create radically successful businesses
SN  - 9780670921607
U1  - 658.11 RIE/L 
PY  - 2011///
CY  - England
PB  - Penguin
KW  - New business enterprises
KW  - Consumers' preferences
KW  - Organizational effectiveness
ER  -