TY  - BOOK
AU  - Tanner Jr, John F
TI  - Analytics and dynamic customer strategy: : Big profits from big data
SN  - 9788126551613
U1  - 006.312 TAN/A 
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - COMPUTER SCIENCE
KW  - DATA ANALYTICS
KW  - BIG DATA ANALYTICS
KW  - CUSTOMER STRATEGY
KW  - MARKETING STRATEGY
ER  -