TY  - BOOK
AU  - Annacchino, Marc A. 
TI  - New product development: From initial idea to product management
SN  - 9788131206775
U1  - 658.575 ANN/N 
PY  - 2010///
CY  - Noida, 
PB  - Butterworth-Heinemann/ Elsevier
KW  -  PRODUCT DEVELOPMENT
KW  - PRODUCT  MANAGEMENT
ER  -