TY  - BOOK
AU  - Dave, Kushal
AU  - Varma, Vasudeva
TI  - Computational advertising: Techniques for targeting relevant ads
SN  - 9781601988324
U1  - 659.144 DAV/C 
PY  - 2014///
CY  - United States
PB  - Now Publishers
KW  - COMPUTATIONAL ADVERTISING
KW  - DIGITAL MEDIA
KW  - INFORMATION RETRIEVAL
KW  - WEB ADVERTISING
KW  - ONLINE ADVERTISING
ER  -