TY  - BOOK
AU  - Ng,Irene C.L.
TI  - Creating new markets in the digital economy: Value and worth 
SN  - 9781107461703
AV  -    
U1  - 658.872 IRE/C  
PY  - 2014///
CY  - Delhi
PB  - Cambridge University Press
KW  - INFORMATION TECHNOLOGY
KW  - DIGITAL ECONOMY
KW  - TECHNOLOGICAL INNOVATION
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -