TY  - BOOK
AU  - Lee, Nancy R.
AU  - Kotler, Philip
TI  - Social marketing: : Influencing behaviors for good
SN  - 9788132110200
U1  - 658.872 LEE/S 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publication India
KW  - TELEMARKETING
KW  - SOCIAL MARKETING
KW  - SOCIAL MEDIA NETWORKING
KW  - SOCIAL NETWORKS
ER  -