TY  - BOOK
AU  - Berry, Michael, J.A
AU  - Linoff, Gordon S
TI  - Mastering data mining: : The art and science of customer relationship management
SN  - 9788126518258
U1  - 006.312 BER/M 
PY  - 2013///
CY  - New Delhi
PB  - Wiley
KW  - COMPUTER SCIENCE
KW  - DATA  MINING
ER  -