TY  - BOOK
AU  - Schiffman, Leon G
AU  - Winsenbitt, Joseph
AU  - Kumar, Ramesh S.
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 SCH/C 
PY  - 2018///
CY  - Uttar Pradesh
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Consumer behavior.
KW  - Motivation research (Marketing)
ER  -