TY  - BOOK
AU  - Patel, Vinod N
AU  - Sharma, Sandeep
TI  - Brand management and consumer marketing
SN  - 9789350300152
U1  - 658.827 PAT/B 
PY  - 2011///
CY  - Jaipur
PB  - Oxford Book Company
KW  - Brand Management
KW  - Consumer Marketing
ER  -