TY  - BOOK
AU  - Ghose,Anindya
TI  - Tap: Unlocking the mobile economy
SN  - 9780262536059
U1  - 381.142 GHO/T 
PY  - 2017///
CY  - Cambridge
PB  - MIT Press
KW  - Mobile commerce
KW  - Cell phone advertising
KW  - Consumer behavior
KW  - World Wide Web
KW  - Security measures
N1  - Includes bibliographical references and index
ER  -