TY  - BOOK
AU  - Rowles,Daniel
TI  - Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising
SN  - 9780749479794
U1  - 658.9658 ROW/M 
PY  - 2017///
CY  - Great Britain
PB  - Kogan Page Limited
KW  - Internet marketing
KW  - Internet advertising
KW  - Mobile commerce
KW  - Mobile communication systems
KW  - Telemarketing
N1  - Includes bibliographical references (pages 245-251) and index
ER  -