Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising
by Daniel Rowles.
- 2nd edition.
- Great Britain, Kogan Page Limited, 2017
- xiii, 256 pages : illustrations ; 24 cm
Includes bibliographical references (pages 245-251) and index.
9780749479794
Internet marketing. Internet advertising. Mobile commerce. Mobile communication systems. Telemarketing.