Rowles, Daniel

Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Daniel Rowles. - 2nd edition. - Great Britain, Kogan Page Limited, 2017 - xiii, 256 pages : illustrations ; 24 cm

Includes bibliographical references (pages 245-251) and index.

9780749479794


Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.

658.9658 ROW/M