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Brand Management: An introduction through storytelling by Emmanuel Mogaji
Material type:
TextPublication details: Switzerland, Palgave Macmillan, 2021.Description: xv, 266 pISBN: - 9783030661182
- 658.827 MOG/B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | Non Fiction | 658.827 MOG/B;1 (Browse shelf(Opens below)) | Available | 6562 | ||
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | General | 658.827 MOG/B (Browse shelf(Opens below)) | Available | 6391 |
Browsing Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre shelves, Shelving location: Management, Collection: Non Fiction Close shelf browser (Hides shelf browser)
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| 658.827 BHA/S Sustainable brands | 658.827 DUT/B Brand management: Principles and practice | 658.827 KEL/S Strategic brand management: Building, measuring and managing brand equity | 658.827 MOG/B;1 Brand Management: An introduction through storytelling | 658.827 PAT/B Brand management and consumer marketing | 658.83 MAL/M Marketing research: An applied orientation | 658.83 NAR/M Marketing research: Text and cases |
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