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Direct, digital & data-driven marketing

By: Material type: TextTextPublication details: New Delhi, sage, 2020.Edition: FifthDescription: 752pISBN:
  • 9781529708172
  • 9781529708189
Subject(s): DDC classification:
  • 658.872 SPI/D
Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management E-Business/ E-Commerce/ E-Enterprise 658.872 SPI/D (Browse shelf(Opens below)) Available 6087
Browsing Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre shelves, Shelving location: Management, Collection: E-Business/ E-Commerce/ E-Enterprise Close shelf browser (Hides shelf browser)
658.872 PAP/E E-business: Organizational and technical foundations 658.872 SIN/S Social media marketing for dummies 658.872 SOP/E E-marketing: Text and cases 658.872 SPI/D Direct, digital & data-driven marketing 658.872 YAL/B Break the internet: In pursuit of influence

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field"--

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