Marketing data science: Modeling techniques in predictive analytics with R and python

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Material type: Text

TextPublication details: Noida, Pearson, 2019Description: xviii, 458pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management	Marketing management	658.800285 MIL/M (Browse shelf(Opens below))	Available		7294
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management	Marketing management	658.800285 MIL/M;1 (Browse shelf(Opens below))	Available		7295

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Previous	658.8 SMI/R The roots and uses of marketing knowledge: A critical inquiry into the theory and practice of marketing	658.8 ZEI/S Services marketing : Integrating customer focus across the firm	658.800285 MIL/M Marketing data science: Modeling techniques in predictive analytics with R and python	658.800285 MIL/M;1 Marketing data science: Modeling techniques in predictive analytics with R and python	658.872 HEM/D Digital marketing analytics	658.872 HEM/D;1 Digital marketing analytics	658.872 HEM/D;2 Digital marketing analytics

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