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Brand management: Principles and practice by Kirti Dutta
Material type:
TextPublication details: New Delhi, Oxford University Press, 2012.Description: xiii, 455 p. CDISBN: - 9780198069867
- 658.827 DUT/B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | Non Fiction | 658.827 DUT/B (Browse shelf(Opens below)) | Available | 6627 |
Browsing Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre shelves, Shelving location: Management, Collection: Non Fiction Close shelf browser (Hides shelf browser)
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| 658.812 FRA/C Customer care | 658.812 TEI/U Unlocking the customer value chain: How decoupling drives consumer disruption | 658.827 BHA/S Sustainable brands | 658.827 DUT/B Brand management: Principles and practice | 658.827 KEL/S Strategic brand management: Building, measuring and managing brand equity | 658.827 MOG/B;1 Brand Management: An introduction through storytelling | 658.827 PAT/B Brand management and consumer marketing |
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