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Consumer behavior by Leon G. Schiffman

By: Contributor(s): Material type: TextTextPublication details: Uttar Pradesh, Pearson India Education Services Pvt. Ltd., 2018.Edition: 11thDescription: xxvii, 508 pISBN:
  • 9789332555099
Subject(s): DDC classification:
  • 658.8342 SCH/C
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management Non Fiction 658.8342 SCH/C (Browse shelf(Opens below)) Available 6628
Browsing Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre shelves, Shelving location: Management, Collection: Non Fiction Close shelf browser (Hides shelf browser)
658.83 MAL/M Marketing research: An applied orientation 658.83 NAR/M Marketing research: Text and cases 658.8342 SCH/C Consumer behavior 658.8342 SCH/C Consumer behavior 658.8343 GAR/S Sidestep & twist 658.87 HOQ/E E-enterprise: Business models, architecture, and components 658.9658 ROW/M Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising

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