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Brand management and consumer marketing
Material type:
TextPublication details: Jaipur, Oxford Book Company, 2011.Description: 323 pISBN: - 9789350300152
- 658.827 PAT/B
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | Non Fiction | 658.827 PAT/B (Browse shelf(Opens below)) | Available | 6626 |
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| 658.827 DUT/B Brand management: Principles and practice | 658.827 KEL/S Strategic brand management: Building, measuring and managing brand equity | 658.827 MOG/B;1 Brand Management: An introduction through storytelling | 658.827 PAT/B Brand management and consumer marketing | 658.83 MAL/M Marketing research: An applied orientation | 658.83 NAR/M Marketing research: Text and cases | 658.8342 SCH/C Consumer behavior |
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