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Strategic brand management: Building, measuring and managing brand equity by Kevin Lane Keller
Material type:
TextPublication details: Uttarpradesh, Pearson India Education Services Pvt. Ltd., 2022.Edition: 5thDescription: xxx, 642 pISBN: - 9789353946135
- 658.827 KEL/S
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management | Non Fiction | 658.827 KEL/S (Browse shelf(Opens below)) | Available | 6611 |
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| 658.812 TEI/U Unlocking the customer value chain: How decoupling drives consumer disruption | 658.827 BHA/S Sustainable brands | 658.827 DUT/B Brand management: Principles and practice | 658.827 KEL/S Strategic brand management: Building, measuring and managing brand equity | 658.827 MOG/B;1 Brand Management: An introduction through storytelling | 658.827 PAT/B Brand management and consumer marketing | 658.83 MAL/M Marketing research: An applied orientation |
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