Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Daniel Rowles.

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Material type: Text

TextPublication details: Great Britain, Kogan Page Limited, 2017Edition: 2nd editionDescription: xiii, 256 pages : illustrations ; 24 cmISBN:

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Additional physical formats: Online version:: Mobile marketingDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management	Non Fiction	658.9658 ROW/M (Browse shelf(Opens below))	Available		6436

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Previous	658.8342 SCH/C Consumer behavior	658.8343 GAR/S Sidestep & twist	658.87 HOQ/E E-enterprise: Business models, architecture, and components	658.9658 ROW/M Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising	659.144 DAV/C Computational advertising: Techniques for targeting relevant ads	660.6 LAK/E Engineered biomimicry	660.6 LAK/E;1 Engineered biomimicry	Next

Includes bibliographical references (pages 245-251) and index.

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