Marketing for hospitality and tourism (Record no. 733)

MARC details
000 -LEADER
fixed length control field 00511nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130318s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 817808564x
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing for hospitality and tourism
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Place of publication, distribution, etc. San Francisco
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 800
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HOSPITALITY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOURISM
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Marketing management Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 18/03/2013 336.00   658.8 KOT/M 740 18/03/2013 18/03/2013 Books