Analytics and dynamic customer strategy: (Record no. 6287)

MARC details
000 -LEADER
fixed length control field 00656nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107122846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181130b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126551613
040 ## - CATALOGING SOURCE
Transcribing agency IIITMK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.312 TAN/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tanner Jr, John F
9 (RLIN) 15118
245 ## - TITLE STATEMENT
Title Analytics and dynamic customer strategy:
Remainder of title Big profits from big data
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken,
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 235p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPUTER SCIENCE
9 (RLIN) 16570
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DATA ANALYTICS
9 (RLIN) 16571
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BIG DATA ANALYTICS
9 (RLIN) 16572
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CUSTOMER STRATEGY
9 (RLIN) 16573
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
9 (RLIN) 16574
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Data Analytics/ Big Data/ Data Mining Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Computer Science 30/11/2018 551.00   006.312 TAN/A 5336 03/12/2020 30/11/2018 Books