Computational advertising: (Record no. 5324)

MARC details
000 -LEADER
fixed length control field 00736nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220107122819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160720b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781601988324
040 ## - CATALOGING SOURCE
Transcribing agency IIITMK
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.144 DAV/C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dave, Kushal
9 (RLIN) 10319
245 ## - TITLE STATEMENT
Title Computational advertising:
Remainder of title Techniques for targeting relevant ads
Statement of responsibility, etc. Kushal Dave and Vasudeva Varma
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United States,
Name of publisher, distributor, etc. Now Publishers,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 161p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPUTATIONAL ADVERTISING
9 (RLIN) 10320
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DIGITAL MEDIA
9 (RLIN) 10321
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INFORMATION RETRIEVAL
9 (RLIN) 10625
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element WEB ADVERTISING
9 (RLIN) 10626
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ONLINE ADVERTISING
9 (RLIN) 10627
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Varma, Vasudeva
9 (RLIN) 10322
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non Fiction Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Kerala University of Digital Sciences, Innovation and Technology Knowledge Centre Management 20/07/2016 7654.00   659.144 DAV/C 4606 03/12/2020 20/07/2016 Books