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New product development: From initial idea to product management

Annacchino, Marc A.

New product development: From initial idea to product management Marc A. Annacchino - Noida, Butterworth-Heinemann/ Elsevier 2010. - xxxii, 567p. CD

ISBN: 9788131206775

Subjects--Topical Terms:
PRODUCT DEVELOPMENT
PRODUCT MANAGEMENT

Dewey Class. No.: 658.575 ANN/N

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