Marketing Strategies of the Horticultural Production Chain
Marketing Strategies of the Horticultural Production Chain
English[eng]
marketing||relationship marketing||social-media marketing||new-media marketing||green industry||qualitative||garden center||nursery||landscape||Acer rubrum||Taxodium distichum||Vitex agnus-castus||gain||loss||landscape establishment||tree establishment||food loss||sustainability||food supply chain||food security||loss management||productivity||Keywords: food security||horticulture||tomato||postharvest loss||food loss and waste||private food policy and standards||destination of loss||price consciousness||visual attention||in-store signage||ornamental plants||conjoint analysis||smallholders||farm production diversity||food consumption diversity||seasonal food consumption||Tanzania||ornamental horticulture businesses||nurseries||garden centers||landscape businesses||social media||marketing costs||export performance||ARDL bound test cointegration||Ethiopia||postharvest||post-harvest||Pacific||municipal market||road-side market||Honiara||Guadalcanal||Malaita
English[eng]
marketing||relationship marketing||social-media marketing||new-media marketing||green industry||qualitative||garden center||nursery||landscape||Acer rubrum||Taxodium distichum||Vitex agnus-castus||gain||loss||landscape establishment||tree establishment||food loss||sustainability||food supply chain||food security||loss management||productivity||Keywords: food security||horticulture||tomato||postharvest loss||food loss and waste||private food policy and standards||destination of loss||price consciousness||visual attention||in-store signage||ornamental plants||conjoint analysis||smallholders||farm production diversity||food consumption diversity||seasonal food consumption||Tanzania||ornamental horticulture businesses||nurseries||garden centers||landscape businesses||social media||marketing costs||export performance||ARDL bound test cointegration||Ethiopia||postharvest||post-harvest||Pacific||municipal market||road-side market||Honiara||Guadalcanal||Malaita